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Nationwide High-Intent Leads

Nurturing homebuyers toward mortgage readiness and streamlining the mortgage process for both parties

HLP helps increase pull through rates by using Day1 Certainty data providers to validate as much financial and credit information as possible before connecting leads to you.

Why Partner with Home Lending Pal?

Connect Earlier with Future Homebuyers

Connect with high-intent leads with varying levels of data validation like nowhere else. Provide your mortgage overlays to help improve your pull-through rates. Home Lending Pal targets more than 41 million future qualified homebuyers not exploring homeownership with a trusted way to continuously support improving purchase readiness before allowing them to connect with lenders. 

Unique ways to Address CRA and Fair Lending Needs

A proactive tool to help banks identify CRA and/or fair lending opportunities that often “die on the vine” within their assessment areas. HLP uses Location Intelligence to identify CRA-eligible borrowers searching for homes within FFIEC and FHFA census tracts.

Hands-on lender support and training

Features Built to Give More Transparency to All

We must work to succeed together! As a Home Lending Pal partner, you’ll receive ongoing support and expertise to help address the needs of low-to-moderate-income buyers. Grow your business while accomplishing your CRA and fair lending goals.

Real-Time reporting dashboard

Measure your impact and effectiveness within your assessment areas in real-time. Home Lending Pal helps automate manual tasks to improve your pull-through rates with borrowers in our marketplace.

Identify mortgage-ready applicants

Lender Benefits

HLP financially prepares borrowers for homeownership

Target the type of borrowers you want. Manage campaigns designed to nurture borrowers explicitly for your underwriting guidelines. Competition is not based on price. 

Fair Lending Supervision and CRA impact

HLP uses Location Intelligence to identify CRA-eligible borrowers searching for homes within FFIEC and FHFA census tracts. Our automated alert system raises awareness with leadership and your fair lending department. 

State of the Art Nurturing Process

Home Lending Pal continues to support your lead nurturing efforts well after we have connected a lead with you. Save up to $1200 per closed loan.

Consumer Benefits

Incentivized to close

Home Lending Pal helps improve consumer purchase readiness by offering up to $3,000 in rewards that can be given as cash, closing costs credits, or down payment assistance through CRA Qualifying Activities. 

Borrower Empowerment

Home Lending Pal has developed partnerships throughout the industry with the likes of ICE Mortgage,, Experian, FICO, IBM and others to use embedded AI to provide borrowers with tools to understand down payment assistance options, rental history impact on approval odds, home affordability, credit improvement and simulators, personalized credit education videos and much more. 


Kev is a free intelligent and trusted mortgage advisor that guides our members with a personalized experience to help in the home and loan selection process. HLP helps boost conversion rates for lenders by streamlining the document collection process and much more. 

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